Value that can be used
Tools that help teams move from a broad idea to a decision, experiment, or practical next step.
A separate product by Assem Mansi
Innovation Fieldbook
Value. Profit. Responsibility.
A growing product ecosystem of tools, assessments, field notes, and practical resources for responsible innovation—designed to create economic value while protecting people, communities, and the environment.
FROM IDEA TO IMPACT
Start with a question worth pursuing.
Define the challenge and who it affects before jumping to a solution.
Let a small experiment challenge the idea.
Test one assumption with a small experiment and clear evidence.
Grow the value. Keep the responsibility.
Build on what you learn, with care for people and the environment.
THINK / TEST / MAKE A DIFFERENCE
Conscious economic growth
Profit is a legitimate part of innovation, but it is not the only measure of what we create.
Responsibility from the start
Human, social, and environmental effects belong inside the evaluation process—not at its margins.
First tool
Assess the idea before it becomes a project.
The assessment captures an idea, evaluates six dimensions, and creates an initial report that clarifies strengths, gaps, and the next step.
Open idea assessment↗Feasibility
Impact
Innovation
Alignment
Risk
Speed